baccaratswiss| Innovate ecological marketing, Castrol uses "AI" to protect every journey

In today's market, consumers are becoming more and more rational, the traditional promotion and low-price strategies have been difficult to work, consumers are eager for excellent products. As the world's leading lubricant brand, Castrol is moving towards the image of an expert in solutions and services with its 125-year brand accumulation, advanced technological innovation capabilities and global operational experience. In the face of the changes in the market environment, how to establish a deeper connection between brands and consumers has become particularly important.

This time, Castrol Magneto join hands with Xiaomi business to strengthen brand recognition with the help of Xiaomi's extensive intelligent ecological coverage and strong technological hard power. Use AI technology to open up the intelligent ecology, open the direct dialogue between brands and consumers, infiltrate the brand concept of "protect before starting" advocated by Castrol Magneto into all kinds of life scenes of car owners, and let the guard extend to every moment of life.

01 three scenes, using "AI" to create an omni-directional guardian experience

Castrol magnetic protection products protect the safe driving of vehicles and pay close attention to the safety and health of drivers.

Xiao Ai, as Xiaomi's intelligent voice assistant, has become a core component of the 7 million device, with 1.2 million monthly active users. Xiao Ai carries on about 2. 5% every day.Baccaratswiss. 200 million conversations, with a cumulative total of 200 billion conversations, has become an indispensable part of users' daily life.

Through the powerful function of Xiaomi ecosystem, Castrol closely connects the three core consumer scenes, deeply integrates into users' daily life, and provides real protection and care for every user.

Weather scene

Through Xiaomi's weather app, Castrol Magneto provides weather updates and advice when users start a new day.

Departure scene

Combined with the one-click installation of desktop traffic restriction reminders for mobile applications, Castrol Magneto sends traffic restriction reminders and safety reminders before users are ready to go out to ensure travel safety.

Driving scene

Xiaomi smart bracelet is used to monitor heart rate in real time, identify signs of fatigue driving, and provide double protection for drivers and their families. Customized Castrol magnetic protection color millet bracelet 7pro dial, strap, etc., so that this guardian can see.

Through the real-time data feedback and intelligent voice interaction of intelligent devices, Castrol creates a safer and more convenient living environment for users, enhances the user experience, and allows users to enjoy a richer, safer and more convenient way of life.

02 full-link exposure drainage, strength conversion sales

Research by Kantar 2024 shows that when a brand can establish differentiation in the minds of more people, its penetration is five times higher than that of the average brand. Castrol Magneto "protect all the time before starting", create a strong functional and emotional connection in the minds of users, and successfully create a differentiated brand image.

However, the success of the brand is not only reflected in building the image, the important thing is to transform into the actual consumer behavior. Castrol multi-magnetic protection through Xiaomi commercial marketing full-link resource drainage to achieve sales transformation.

Xiaomi OTT, deepening brand awareness

As a national-level media covering 1 billion people, Xiaomi OTT can effectively improve brand recognition by 1.4 times. Xiaomi OTT high-end and high credibility of the media image, effectively reduce user decision-making costs.

The family characteristics based on car consumption are highly matched with Xiaomi OTT's family scene. Castrol Magneto makes full use of the influence of Xiaomi OTT resources, combines high-end family scenes with car consumption, and strongly diverts users' attention to e-commerce platforms through creative boot, home puzzles, TV pictorials, brand numbers and other resources to fully expand product line coverage.

AI intelligent scene interaction, accurately reaching the target group

Xiaomi mobile phone jumped to become the leader of the domestic market in December 2023, with a 14.4% share of the high-end market and 16 million high-end stock users.

Taking advantage of this high-quality traffic advantage, Castrol Magneto uses AI traffic restriction cards, AI weather scene implantation, Xiaomi Weather APP and Xiao Ai's QUERY words to customize intelligent interaction functions to accurately reach car owners and successfully guide users to e-commerce pages. Accurate target group positioning enables Castrol Magneto to effectively transform marketing activities into actual sales results and improve brand exposure and sales volume.

03 offline interaction to deepen the resonance between brands and users

Experts generally believe that offline activities are the most direct and effective way for brands to establish contact with users. Offline marketing emphasizes the real communication between people, when the brand finds the target crowd, communication channels and activity scenes, its influence and growth potential can not be underestimated.

Scene merging, deepening experience

Castrol Magneto, as a brand of automobile care, its core scene is closely related to travel. Xiaomi's commercial marketing cleverly extends this scene to outdoor camping. In May, when the sun is shining and travel is at its peak, Castrol Magneto and Xiaomi Community, a gathering place of massive rice noodles, jointly held an offline camping activity called "Let's go to Summer with Love". It has further deepened the emotional connection with consumers.

Sign in and share, expand the influence

The sign-in sharing and media exposure of offline activities have undoubtedly brought the split spread of traffic for the brand, breaking down the barriers of traditional brand communication, by creating resonance and providing emotional value, Castrol effectively delivers Castrol's core value-family care; and transforms it into user loyalty and brand identity.

Long-term relationship to build the future together

The cooperation between Castrol Magneto and Xiaomi Community has not only gathered a group of highly involved and enthusiastic consumers, but also built a long-term and stable customer relationship for the brand. This community based on common interests and values has laid a solid foundation for the future development of the brand.

Conclusion

Driven by a high sense of social enterprise responsibility, Castrol strives to protect the safe driving of vehicles and pays more attention to the safety and health of drivers. "protect before starting" is not only a slogan, but also the embodiment of the core value of Castrol brand.

Castrol deeply excavates users' needs through Xiaomi commercial marketing. Combined with Xiaomi's intelligent ecology, Castrol Magneto successfully integrates AI technology into users' daily life. Xiao Ai's real-time protection and driving safety monitoring of Xiaomi bracelet have become a part of users' daily life.

Castrol Magneto and Xiaomi commercial marketing continue to promote the boundary of intelligent life, strengthen the connection with the target audience, jointly guard every moment of users, successfully shape the expert image of the brand, and create a differentiated awareness of the brand.

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